90% of people looking for a product, service or just some information, start their search on Google. If you are not on the first page of search results, you simply do not exist. The number one priority is to start with search engine optimization (SEO) and copywriting to reach the first page. And preferably on the first place in the search results.
You will learn all about the principles of SEO or Search Engine Optimization during a practical SEO training with all kinds of tips and tricks. This allows you to get started, or at least you know what to look for when you build a website or when you’re writing articles for the web. Want an example of a good SEO training? Click here!
After a training "Scoring in Google":
- You know what search terms people use during their search on Google or any other search engine.
- You can optimize the content and texts of your website to obtain a high position within the search terms.
- You know how to improve and strengthen your position through internal and external links.
- You know the technical and formal aspects that complicate a high ranking in Google.
- You can refine your search engine optimization strategy based on a log-file analysis.
- You gain insight into the possible cross-pollination between Social Media and Search Engine Optimization (SEO)
1. Search sites: how they work and how they are used
How do people search for things? What do they do with the results?
How do Google and Bing work? Why do some pages rank high and others not?
2. Technical aspects
Is your site search engine-friendly and what can you do about it? What should you look for when you develop your website? What helps Google and relatives to index your website easily?
3. Identifying the right keywords for your website and your target audience
What are the right keywords for your site? How can you identify this and you rely on facts?
No more guessing and statements like "I think". From now on you know which keywords are good and which are not.
4. On-page factors: copywriting
How to accommodate your copywriting with the searched words and the reading habits of Google without disturbing the website visitor? Where do you need to use key words?
5. On-site factors: internal links
How can you influence the position of certain pages with internal links? Which links contribute to a better ranking?
6. Off-site factors: external links
How can you influence your ranking with links from other websites? What about your social media channels? What does work and what does not? And, what triggers this?
7. What is not allowed on the search engines?
Abuses are prohibited by the search engines but are nevertheless still often used. How to recognize a rogue specialist in search engine optimization? What should you avoid at all costs?
8. Knowledge is power
Which keywords deliver the most hits? How can you find your most valuable users? How do you optimize your efforts?